Move over Mobil Guide! (UWH featured in May/June 2010 issue of The Atlantan)

Those who know their Ettore Sottsass from their Eero Saarinen don't want to lay their heads down on just any hotel bed. Enter www.UniqueWorldHotels.com, a new Web site that handpicks the best designer hotels throughout the globe so you can bed down without betraying your aesthetics.

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Hotel Missoni, Edinburgh

When the Hotel Missoni opened its doors in Edinburgh, Scotland, in early 2009, lovers of the Italian fashion house's signature zigzag prints will be afforded the chance to sleep on Missoni-initialed sheets, eat off of Missoni plates and even swig a cocktail at the Missoni bar. With brilliant ideas Missoni is just the latest fashion company to jump into the hotel business. Since 2000, more than a dozen designers have either partnered with a hospitality company to co-brand a new property or signed on to redesign the interiors of an existing hotel.

"In the last five or 10 years, fashion designers have begun to understand that the best way they can increase business is by recreating themselves as lifestyles brands," says Lucian James, founder of Paris-based brand consultancy Agenda. "They have to find other ways to build revenue in an increasingly competitive global marketplace."

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The Ritz-Carlton Hotel Company, will open its first hotel in Israel

The Ritz-Carlton Hotel Company has announced plans for its first property in Israel at the marina in Herzliya, a coastal suburb just north of Tel Aviv. Due to open in March 2012, the 110-room hotel will also include 85 Ritz-Carlton Residential Suites.

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Four Seasons opens in Florence, Italy

Some first-time visitors to Florence have been known to suffer from Stendhal syndrome - often referred to as Florence Syndrome - which is named after the 19th-century French novelist. As a result of prolonged proximity to such "sublime beauty", he was overcome with an extreme case of nerves and palpitations. You could be forgiven for having your own Stendhal moment at the Four Seasons.

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